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About the Project

Let's Detroit was created by the Detroit Regional Chamber to retain and attract young talent. Using a website, texting communication, and social media engagement, the program aims to achieve three main objectives: improve the narrative around Detroit and Southeast Michigan, increase graduates in Southeast Michigan, and cultivate an innovative, engaged and culture-focused business community to drive economic prosperity. Let’s Detroit was launched to help achieve the Chamber’s goal of increasing postsecondary education attainment in the region to 60 percent by 2030.

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